Writers' Voices with Monica and Caroline welcomes Robert E. Herron, Ph.D. this week to speak about his recent book, "New Knowledge for New Results: A Comprehensive Strategy for Reducing Sky-Rocketing Medical Costs." Dr. Herron is an independent researcher, writer, speaker, and consultant in medical cost reduction and health policy. He holds a B.A. in English, an MBA and doctoral degree in management, and has completed a post-doctoral program in the epidemiology of cardiovascular disease that was funded by the National Institutes of Health. Herron has taught a wide range of business and government policy courses. In his book, he reports the results of his research into the cost-effectiveness of various methods of disease prevention and alternative medicine.