Book promotion

 

Plan a dual-continent cultural exchange for fourth graders to promote a kids' book? Why not? Fairfield, Iowa author Ron Louthan reasoned.

So, thanks to his persuasiveness, students in Byron Community Primary School in Byron Bay, NSW, Australia and in Pence Elementary School in Fairfield, Iowa have embarked on a joint literary venture that includes reading, cooperative story writing, and a bit of readers' theatre.

For details on how a lone author managed to convince public school officials on two continents to join forces to enhance their students' engagement with literature and each other (while promoting his book, The Unlikely Confederacy of Hoggy, Froggy, and Ernie), tune in this week to The Studio with Chery.

Kate McGuinness

 

To educate people about discrimination and sexual harrassment in the workplace, attorney Kate McGuinness self-published Terminal Ambition, a legal thriller.

By strategically blogging, newsjacking, and participating in Amazon's Kindle Direct program, Kate got her book into the hands of 32,490 readers.

Kate discusses her role as an advocate for women's rights and her successful book promotion strategies this week on The Studio with Cheryl.

Tune in!

 

Marketing Strategist Frances Caballo provides online marketing tips for authors in her book Social Media Just for Writers and in socialmediajustforwriters.com. Caballo is Social Media Editor for three large California writers' groups, has 25 years of communications and marketing experience, and owns ACT Communications.

A specialist in social media training, she sets up and manages clients' social media accounts, coaches clients on social marketing platforms, and blogs for clients. Her latest Kindle e-book is Blogging Just for Writers. Caballo accepts that  social media can be challenging but says, "It's the future and we all need to ride the wave and let it help us to reach our dreams." Learn how social media can help you reach your dreams--tune in to The Studio with Cheryl this week! Listen.

Philip Goldberg at KRUULos Angeles-based author Philip Goldberg is a screenwriter, Huffington Post religious-issues blogger, novelist, and nonfiction writer. His book American Veda: From Emerson and the Beatles to Yoga and Meditation, How Indian Spirituality Changed the West was named one of the top ten books on religion in 2010 by the Huffington Post.

The American Library Association's Booklist Online awarded it the same honor in 2011. Philip has authored or co-authored nineteen books and has much to say about spirituality, publishing, and how both have changed during his lifetime.

Des Moines author Wendy Delsol discusses Flock, the third and last book in her young adult fantasy series about human stork, Katla Leblanc and her boyfriend Jack. Based on Norse mythology, the popular trilogy has met with critical acclaim as has Wendy's debut adult novel, The McCloud Home for Wayward Girls.

Coming late to her writing career, Wendy studied writing at UCLA and at the Iowa Summer Writing Festival. She eschews the 'write-what-you-know' school of thought. "Write what you're interested in. Write what you want to know about. Have fun!" she advises. Clearly, she's having fun despite a grueling writing schedule that's enabled her to successfully publish and promote four books in the past three years. Tune in to learn how she does it.