- Planet Erstwild - 20090603 - Rick Segel

On Thursday, June 11, the Fairfield Area Chamber of Commerce and the Iowa Department of Economic Development bring IDED's Regional Business Workshop Series to the Fairfield Arts & Convention Center for a FREE workshop by nationally-known speaker Rick Segel called

Maximizing the Customer...A System That Will Turn Everyday Customers into Fanatic Followers

Rick is currently serving on the Boards of Directors for five corporations and associations. After authoring and developing The Retail Technology Assessment Survey and The Retail Store
Assessment Survey, online assessment applications designed for small to medium sized
retailers, he created The Retailer's Advantage, a membership website devoted to helping
independent retailers improve their businesses.

Rick holds the CSP (Certified Speaking Professional) designation from the National Speakers
Association, an elite rank held by only 7% of professional speakers. Rick is a past President of
the New England Speakers Association and he has been a featured speaker in 49 states, on four
continents, delivering over 1900 presentations.

Rick has authored nine books, two training videos, and a six-hour audio program. Retail
Business Kit for Dummies, published by Wiley, Inc., became the #1 selling retail how-to book in
the United States in January 2002 and is now in its 2nd edition. Laugh & Get Rich: How to Profit from Humor in any Business, published by Specific House, has been critically acclaimed as a
must read for its insightful outlook at our entertainment based society, and has been translated
into Japanese, Chinese, and Korean. The Essential Online Solution: The Five Step Formula for
Small Business Success, published by Wiley, Inc. is a primer for business owners on creating
ecommerce success. He is also the author of Rick Segel’s Retail Inventory Control Solution: Open
to Thrive and The 5000 BEST Sale & Promotional Names & Ideas Ever Compiled, co-author of
Retailing in the 21st Century and most recently, he authored WOW Them into Your Store: The
Art and Science of Creating Powerful Promotions and Sensational Sales and Becoming the
Vendor of Choice: The Secrets to Powerful Retail Relationships, both published by Specific

Rick also has much experience with the media and has appeared on TV, radio, and in many print
articles. His down to earth, streets-smart approach to business makes him a crowd pleaser
wherever he goes.