Tastemaker Supreme David Sax on GREAT TASTE with Steve Boss

  • Wed
    Nov 18
    8:00 pm -
    9:00 pm
  • Fri
    Nov 20
    8:00 am -
    9:00 am

Sax is great company, a writer of real and lasting charm.”—New York Times

Pomegranate juice is out. Kale is in. Greek yogurt is here to stay. Food trends are all around us—and they’re much more influential than we think. James Beard Award-winning writer David Sax is the author of The Tastemakers, a new book that examines how food trends have the power to change our culture—and the economy, marketing, business, and health—at a revolutionary pace.
   
“The most successful food trends reflect what’s going on in society at a given time. The cupcake trend reflected a desire for comfort and childhood simplicity in the years after 9/11. The fondue trend took off at a time when Americans were moving out to the suburbs and wanted something a little more sophisticated than, say, a Jell-O salad,” says David Sax, a food and business writer with an eye for the bigger picture. Food trends are not only a collection of photos on Instagram. They have an everlasting effect on our culture, workforce, economy, health, and day-to-day lives. Coffee, pizza, bacon: these are all former trends that sparked massive change in global trade, the food industry, and how we eat together as a family. This is the subject of Sax’s new book The Tastemakers: Why We’re Crazy for Cupcakes but Fed Up with Fondue: “a romp” through the food industry that will “leave readers wondering about how susceptible we are to the charms of any new food” (The New York Times).

Sax is also the author of Save the Deli: In Search of Perfect Pastrami, Crusty Rye, and the Heart of Jewish Delicatessen. His writing appears regularly in the The New York Times, Bloomberg, Businessweek, and Saveur. His next book, The Revenge of Analog, will examine the ways in which analog goods, ideas, and experiences are seeing growth and success in the so-called digital era.