- The Skinny - 20140206 - Sonia Summers

THE OUTER BEAUTY EPISODE : WITH BEAUTY EXPERT SONIA SUMMERS and in news  this week RIHANNA named the new face of MAC VIVA GLAM campaign to fight AIDS using what? Lipstick!

Sonia Summers- President and CEO, Beauty Specialty Group After a hugely successful career in the beauty industry, making her mark with several global brands in the likes of Avon Products, Valeant Pharmaceuticals (Kinerase Skincare) and indie brands like DuWop, Sonia decided to build her own business and dedicate her expertise in the beauty industry with a portfolio of brands known to have an innovative and distinct point of difference. With a varied and distinct pool of experience that includes, direct sales (MLM), direct response, retail, home-shopping, spa, international and the Physician-dispensed channels – Sonia has an edge on most companies when it comes to understanding the marketplace and what strategy works best for what brand. That is why she felt a need to share her talents with brands that simply cannot afford the resources or time that it takes to get up to speed and launch into new segments. As a winner of the highly coveted award for branding from “WWD’s Best Executed Brand Launch”, Sonia not only understands the market landscape but, she is expert at the brand story, positioning and the connection to the consumer. 

Having increased sales for Kinerase Skincare by 200%, Sonia understands the importance of channel segmentation. Since starting her business in 2007 she has inked several licensing deals and expanded her beauty portfolio to include fashion and accessories. So turns out you can change the world with a tube of lipstick.

HOT TOPICS ON " THE SKINNY" RADIO SHOW TONIGHT - RIHANNA FIGHTS AIDS USING LIPSTICK - RIHANNA GOES VIVA GLAM with MAC COSMETICS TO FIGHT AIDS with MAC AIDS FUND and partners with ESTEE LAUDER for MAC AIDS FUND VIVA GLAM CAMPAIGN. UN AIDS CHief Michael Sidibe gives RIRI his stamp of approval. Go Rihanna!