Frequently Asked Questions

Frequently Asked Questions

Is underwriting the same thing as advertising?

No. Like all public radio and television stations, community radio is governed by the Federal Communications Commission (FCC), which says advertising is not permitted. Thus, KRUU-LP offers local businesses the option of underwriting, the opportunity to have your name associated with Fairfield’s community radio station. As a bonus, non-commercial radio listeners much prefer this cleaner sounding announcement.

Who listens to KRUU-LP?

KRUU-LP has many listeners who live mostly within the city of Fairfield and Jefferson County; however, KRUU-LP also has many listeners worldwide who tune into our live Internet stream daily. Over 2000 visitors come to the website a day with more than a million hits a month.

How much can I tell my customers, both current and potential, in the twenty to thirty seconds of my underwriting message?

A lot. KRUU-LP’s listeners will hear your business name, location, contact information and a description of the services and/or goods you offer. See below for some underwriting sample messages for ideas. Just avoid qualitative (“best”/ “favorite”) or quantitative language (“sale”) or making any calls to action (“come on down”). We’re happy to work with you to write announcement copy that helps promote your business and still fits within FCC guidelines.

Can I choose the shows I underwrite?

No. One of KRUU's underlying missions is to not connect specific programming to specific financial contributions. Our programming committee evaluates continuing and prospective shows based on their value to the community and our listeners, not whether the show is bringing in underwriting or sponsorship. We are excited about this unique direction and ask for your support in upholding this vision. A log of when your underwriting acknowledgments were played is available on request.

Do I have to commit to a certain number of underwriting acknowledgments right off the bat?

No. You NEVER have to commit to multiple acknowledgments. Remember though, the more acknowledgments that you contract for, the less expensive each acknowledgment becomes.