Promote your business while supporting KRUU's unique mission and programming

KRUU reaches the whole of Jefferson County on 100.1 FM and listeners throughout the world (via our live internet radio stream) every month, and our listeners are faithful; many listen for several hours each day and make KRUU-LP their first or second choice of radio stations.

Number of Acknowledgments	Price / each
1-9	$20
10 - 24	$18
25 or more	$16

This station/programming is made possible in part by KRUU-LP listeners and the generous support of: [your business name here], specializing in [your product or service]. [your business] is located at [your location]. For more information the number is [your phone number] or [your web address]

Underwriting announcements are intended to acknowledge businesses and organizations that contribute to KRUU-LP and may be 20 to 30 seconds in length.

In compliance with FCC regulation of the public airwaves and station policy, sponsorship acknowledgments MAY include:

Sponsorship acknowledgments differ from commercial advertisements and MAY NOT include:

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No. Like all public radio and television stations, community radio is governed by the Federal Communications Commission (FCC), which says advertising is not permitted. Thus, KRUU-LP offers local businesses the option of underwriting, the opportunity to have your name associated with Fairfield’s community radio station. As a bonus, non-commercial radio listeners much prefer this cleaner sounding announcement.

KRUU-LP has many listeners who live mostly within the city of Fairfield and Jefferson County; however, KRUU-LP also has many listeners worldwide who tune into our live Internet stream daily. Over 2000 visitors come to the website a day with more than a million hits a month.

A lot. KRUU-LP’s listeners will hear your business name, location, contact information and a description of the services and/or goods you offer. See below for some underwriting sample messages for ideas. Just avoid qualitative (“best”/ “favorite”) or quantitative language (“sale”) or making any calls to action (“come on down”). We’re happy to work with you to write announcement copy that helps promote your business and still fits within FCC guidelines.

No. One of KRUU's underlying missions is to not connect specific programming to specific financial contributions. Our programming committee evaluates continuing and prospective shows based on their value to the community and our listeners, not whether the show is bringing in underwriting or sponsorship. We are excited about this unique direction and ask for your support in upholding this vision. A log of when your underwriting acknowledgments were played is available on request.

No. You NEVER have to commit to multiple acknowledgments. Remember though, the more acknowledgments that you contract for, the less expensive each acknowledgment becomes.

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TEAM UP WITH A WINNER
KRUU-LP 100.1 FM Cosponsor Partnerships

Bring a little sunshine to your next event by partnering with KRUU-FM, Fairfield's grassroots, community radio station, home of the first solar-powered radio station in the Midwest. Broadcasting to the greater Fairfield area at 100.1 FM, KRUU also streams on the worldwide web at kruufm.com with well over 30,000 page visits a month.

Event planners, community nonprofits, and cultural hapsters, here's your opportunity to 'Join the KRUU' and team up with a proven winner, a business on the "forefront of sustainability," according to Iowa Governor Chet Culver. "A symbol for Iowa's vision of renewable energy..." "KRUU-LP is contributing to a greener, safer Iowa."

Mayor Ed Malloy called KRUU's solar power installation last September the first demonstration project of Fairfield's Go Green initiative. "In three short years," he said, "KRUU has surely gained that reputation as being a great voice for all the great community elements, for all the great information being imparted by our community, providing a home and tremendous activity for talent and creativity for all the people who express it through music, through words, through ideas and passions, and just plain fun."

Event cosponsor partners have included FMC (Woodstock!, Motown R&B, and Heart of Country concerts), First Fridays Art Walks (All Things Italian, Bark in the Park, Party in the Park), Farmers Market, David Lynch Foundation events (Beach Boys, Moby, Father Gabriel documentary), Iowa Renewable Energy Association, Center on Sustainable Communities, WOB productions, MUM Eco Fairs, FACC events, Cypress Villages 4th of July fireworks celebrations, MUM Sustainable Living Department events, Vintage Power Wagon Rally, and more.

'JOIN THE KRUU'

As event sponsor, you get:

    1/ a respected partner, one that is well-connected throughout community,
    2/ valuable exposure over the airwaves (25 spots), including mentions on AROUND TOWN with Melinda Arndt and a number of other shows,
    3/ alignment with one of Fairfield's independent, innovative, cultural treasures.

As cosponsor, we get:

    1/ to partner with great individuals, organizations, companies, events and causes,
    2/ our name out in the community,
    3/ an opportunity to fulfill our mission of giving voice to Fairfield... and beyond.

THE SCOOP:

For a donation of $100, you receive $400 worth of underwriting acknowledgments [25 spots] aired in rotation through four different weekday time slots: 6am-10am; 10am-2pm; 2pm-6pm; and 6pm-10pm. [Compare that with our standard rate of $20 per spot. See below.]

KRUU offers acknowledgments for sponsorship donations in the form of up to 30-second underwriting spots recorded by our show hosts.

As a non-commercial station, we keep it simple and direct as we are not allowed to make direct calls to action, price comparisons, ticket prices, hard sell. But as you can see by the examples below, your message can be clearly conveyed.

As cosponsor, our logo appears on your posters, flyers, ads, playbills and website. KRUU is given acknowlegment in press releases, with an option to display our banner at your event.

This programming is sponsored by KRUU listeners and the generous support of the David Lynch Foundation and the Fairfield Arts & Convention Center, featuring a Labor Day's Beach Boys concert at the Fairfield Middle School. Doors open at noon with opening act The Nadas kicking things off at 12:30pm. Beach Boys start at 2pm. For more information, the website is www.fairfieldacc.com, and the phone number is 641 472-ARTS (2787). That's the Beach Boys, Labor Day, September 7th at the Fairfield Middle School. Co-sponsored by KRUU-FM.

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This programming is sponsored by KRUU listeners and the generous support of the 22nd Annual Vintage Dodge Power Wagon Rally, this Saturday, June 13th. The trucks parade down Burlington Avenue at 8:30am and park on the square until 11am. The Fairfield Kiwanis are offering a pancake breakfast at the Fairfield Arts and Convention Center from 8:30 to 11am--no reservations required. For more information, the number is 472-4665. That's this Saturday morning, the 22nd Annual Vintage Dodge Power Wagon Parade. Co-sponsored by KRUU-FM.

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This programming is sponsored by KRUU listeners and the generous support of Way Off Broadway, Iowa's only professional musical theatre company, presenting Hair - the tribal love rock musical - at the Sondheim Center May 6^th through the 9^th at 8pm. For more information, the number is 641.472.2787 and the website is  www.fairfieldacc.com. "Let the Sunshine in" with "Hair" at the Sondheim Center May 6^th through the 9^th. Co-sponsored by KRUU-FM.

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Please contact James Moore at 641-209-1083 or james.moore@kruufm.com if you are interested in becoming a KRUU Underwriter.