59:23 minutes (54.37 MB) MP3 Stereo 44kHz 128Kbps (CBR)

Writers' Voices with Monica and Caroline welcomes Robert E. Herron, Ph.D. this week to speak about his recent book, "New Knowledge for New Results: A Comprehensive Strategy for Reducing Sky-Rocketing Medical Costs." Dr. Herron is an independent researcher, writer, speaker, and consultant in medical cost reduction and health policy. He holds a B.A. in English, an MBA and doctoral degree in management, and has completed a post-doctoral program in the epidemiology of cardiovascular disease that was funded by the National Institutes of Health. Herron has taught a wide range of business and government policy courses. In his book, he reports the results of his research into the cost-effectiveness of various methods of disease prevention and alternative medicine.